Ecommerce Solutions

E-commerce is the process of buying and selling goods or products online. The ‘e’ in e-commerce stands for electronic or internet where internet commerce is also another way of calling e-commerce. There are four ways of doing e-commerce online.

Business to Business (B2B)This enables companies to do business amongst themselves which mostly comprises Manufactures, Wholesale Merchants & retailers. Here the end user is not the target.

Business to Consumer (B2C)This enables the Consumer to directly buy their intent online. The consumer visits a website to see for himself the available products online, which are displayed in an orderly fashion & chooses what he wants to buy & orders. Some examples of these online stores are Amazon, Flipkart, Myntra etc.

Consumer to Consumer (C2C)Here the consumers interact between themselves and buy / sell their products. The consumer displays his product, refurbished or any used items that he no longer needs on a portal / website which grabs the attention of the other consumer who is looking for the same & closes the deal online. Some examples of these portals are OLX, Quikr, etc.

Consumer to Business (C2B)This model is where the service provider gets benefited from the consumer for a service or product that he has to offer. This is the model that is adopted by many freelance websites. Some examples are freelancer, Upwork, Fiverr etc.

Advantage Of E-Commerce

  • Ecommerce offers a wide variety of products to choose from for the consumer.
  • It is open to a wider geographical area which gives an opportunity to serve a bigger market.
  • It does not have a fixed time where you need to be, such as a storefront, it is open 24/7 and offers the flexibility of shopping at convenience.
  • The buyer can interact directly with the seller which gives a personal touch & satisfaction.
  • Deliveries are made at door step to the buyer.
  • By way of offers or discounts the products available online are priced cheaper and also due to transactional cost reduction which is a bigger component in the brick & mortar setup or in the storefront.

Disadvantage Of E-Commerce

  • Some brands or services sometimes lack the luster in their offering in an online presence. Their services or products need a demonstration which will give the consumer a better idea on what can be offered by the provider.
  • The start-up cost of an online portal can be very high which needs the right kind of promotions that will make it visible to the online buyers & make them visit often for more with better product offerings online.
  • Sometimes there are issues with the delivery. A wrong product can be delivered to a wrong user due to confusion in addresses or mix up in the product packaging section by vendors.
  • Security is a major concern for an online store as the consumers give away their bank or credit card details for payments online, though this can be handled it needs a perfect solution to overcome the issues.

Platforms For E-commerce Solutions

These days we have many platforms that are used for setting up an e-commerce website. The top platforms that are widely used but not limited to. At Easy Link we offer the right solution & give you the opinion on the best platform that will suit your business to sell online.

  • Magento
  • Shopify
  • Open cart
  • Woo commerce
  • Prestashop
  • Squarespace
  • 3dcart
  • Volusion
  • Wix
  • Weebly