Google Ads and Google Adwords are synonymous, it is the advertising system that is run by Google which leverages certain keywords for a particular product or services. For every ad that is displayed in the Google Search Pages Google counts this as a Impression and for every click the ads is clicked Google charges your account you set up with them for running your Ads campaign. The Impression count is called as CPM and the Clicks are called as CPC / PPC (Cost-per-Click or Pay-per-click).
Google displays your ads in their systems as per your campaign choice you can run your ads only on the search pages or you can run them on the Google partner sites such as You Tube, Mobile Advertisements, Maps, Feeds etc. To drive a quick traffic to your website provided you have the budget to do so & build brand recognition in the markets Google Ads is the best strategy that can be adopted by any business or large organisations.
Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business.
Courtesy: https://ads.google.com/intl/en_in/home/
Google Ads has a plan for each and every size of organisation be it a small company or a large organisation With Google Ads you will have the below benefits
Speedof traffic to your website can be driven efficiently and to the advantage which in turn build brand recognition.
Precisionby way of showing your ads to an intended audience on Google networks.
Agilityto tweek your campaigns to improve on the success rate.
Measurementof Conversions and Return On Investment (ROI) for the ads campaign.